Lasmid Announced as the Latest ‘Up Next’ Artist on Apple Music in Ghana

In a move that underlines Ghana’s growing influence in the global music scene, Afrobeats singer-songwriter Lasmid, born Nathaniel Ladsmid Owusu, has been unveiled as the latest artist to feature in Apple Music’s Up Next artist development program. This recognition places Lasmid on a trajectory to reach a broader international audience.

Expressing his excitement about being selected for Up Next in Ghana for February, Lasmid acknowledges the significance of Apple Music’s support, stating, “Apple Music has also been like a family, supporting me since day one.” The announcement positions Lasmid alongside an elite group of rising stars who have benefited from Apple Music’s influential Up Next program.

Lasmid first gained widespread attention after winning Ghana’s MTN Hitmaker reality show in 2019. Subsequently, he embarked on a musical journey that saw him release a series of singles, laying the foundation for his unique blend of Afrobeats and Highlife. His single “Friday Night” in 2022 marked a turning point, achieving viral and chart success, and showcasing his versatility by venturing into pop-rooted territory while maintaining an irresistible groove.

Nathaniel Ladsmid Owusu, known professionally as Lasmid, has quickly risen to prominence as one of the fastest-growing voices in the new wave of West African talents breaking boundaries in the Afrobeats and Highlife genres. Collaborating with JZyNO on “Butta My Bread” in 2023 brought massive viral success, and subsequent Afropop singles like “Bad Boy” and “Fiona” featuring Fazil further solidified his presence.

Lasmid’s latest single, “PUUL” in 2024, continues to showcase his smooth vocals, complemented by a catchy chorus and melody. As the latest Up Next artist spotlighted in Ghana, Lasmid will be featured across Apple Music’s Up Next playlist, offering a curated selection of emerging artists handpicked by Apple Music editors worldwide.

The Up Next program, now in its sixth year, has played a pivotal role in propelling artists to global recognition. Lasmid joins a prestigious list of past Up Next talents, including Grammy-nominated and critically acclaimed artists such as Burna Boy, Megan Thee Stallion, Billie Eilish, and many more.

As Lasmid’s star continues to rise, the Up Next program provides a unique platform for him to showcase his authentic sound and captivating energy to a diverse global audience. Apple Music’s recognition further cements Lasmid’s position as a rising force in the vibrant and evolving landscape of Ghanaian music.

Ben Blay
Ben Blay
As a music publicist, blogger, and distributor, I'm your trusted source for the most up-to-date music news, trends, marketing tips, and exclusive releases. Join me in exploring the dynamic world of music, and stay tuned for daily updates that will keep your musical senses tingling. 🌟🎶★Bookings +233506623757 or +233557647791


Please enter your comment!
Please enter your name here

Must Read