Global Citizen, in collaboration with Kendrick Lamar’s pgLang and the governments of Ghana and Rwanda, announced the expansion of the ‘Move Afrika’ campaign to Ghana in 2024. This initiative, unveiled at the World Economic Forum in Switzerland, follows Kendrick Lamar’s recent headlining event for Global Citizen’s Move Afrika campaign and seeks to establish an international music touring circuit across the African continent.
Building on the success of the 2022 concert in Accra, Ghana, which featured artists like Usher, SZA, Stormzy, and TEMS, the Move Afrika: Ghana initiative aims to drive economic investment into the Ghanaian entertainment industry. The broader Move Afrika campaign is dedicated to fostering a vibrant music touring circuit across Africa, promoting cultural exchange and economic development.
President Nana Akufo-Addo of Ghana expressed excitement about the partnership, stating, “Global Citizen is known for leveraging live music events to engage youth while creating social and economic impact. We are delighted to join Rwanda in becoming the next destination for Global Citizen’s multi-year, multi-market pan-African tour and expect continued impact in the years ahead.”
Kendrick Lamar’s creative imprint, pgLang, added, “We visited Accra for the first time in 2022 and really connected with the people and the culture. Accra will always be a special place for us, and we are excited to work with Move Afrika and expand our efforts to Ghana.”
Accra, did you miss us? We have some good news: together with President @NAkufoAddo and @pglang, we’re bringing #MoveAfrika to Ghana! Accra will join Kigali, Rwanda, as a host city for the Move Afrika: A Global Citizen Experience tour in 2024. Learn more: https://t.co/V71p4pVBmc pic.twitter.com/TM3sv1Qd2f— Global Citizen ⭕ (@GlblCtzn) January 17, 2024
Congratulating Ghana on this milestone, President Paul Kagame of Rwanda emphasized the importance of mentorship and support for African talent. He praised Kendrick Lamar’s performance in Kigali during the inaugural Move Afrika concert, underscoring the significant impact of such initiatives on the local creative economy.
Kweku Mandela, Global Citizen’s chief vision officer, expressed honor in bringing Move Afrika to Ghana, highlighting the partnership’s potential to showcase the best of African creative talent to the world and generate lasting economic impacts across the continent. With the 2024 event set to unfold in Accra, expectations are high for the campaign to contribute to the development of Africa’s music industry while fostering international cultural connections.