In an era where attention reigns as currency, Ghanaian reggae and dancehall artist Ras Kuuku opens up about the entertainment industry’s penchant for controversy to create buzz. According to the ‘Me Mpaebo’ hitmaker, most clashes between artists are carefully orchestrated publicity stunts rather than genuine discord within the music space.
In an exclusive interview with Cape Coast-based Property FM, Ras Kuuku shared his perspective, asserting that artists, including himself, harbor no hatred towards colleagues. He suggested that so-called ‘beefs’ are often staged for business reasons, pointing to instances where artists openly admit to orchestrating controversies for increased visibility.
“It’s all about love amongst the musicians because sometimes even those who are beefing say during interviews that it’s staged for trends,” he stated. Ras Kuuku emphasized that many perceived beefs among artists might be more about business than genuine misunderstandings.
The artist urged fans to distinguish between sincere arguments and staged drama. He addressed artists who claim to be at odds with their peers, speculating that the conflicts may be fueled by personal agendas or local grievances.
“So the fans should know that a particular thing, but if you are an artiste and you have ill feelings about your colleagues, then it’s your own palava,” Ras Kuuku added.
As the industry navigates the delicate balance between authenticity and creating buzz, Ras Kuuku’s insights shed light on the behind-the-scenes dynamics of the entertainment world.
